Social Media: This is media that is designed to broadcast or announce, or express an opinion publicly. Should your company join in this new phenomenon that has taken the business world by storm?
Here are a few of the mediums that are being used globally.
Twitter is a kind of word of mouth marketing that reaches more consumers, only it is electronically. It takes you 2 minutes to set up a Twitter account and every entry has to be only 140 characters. People follow you on Twitter. Even Barrack Obama used Twitter during his Whitehouse campaign. Twitter enables you to speak or communicate more directly with your customers via online discussion forums and blogs. August 2009 Mzinga & Babson found in a survey that 86% of companies from various industries make social media a part of their business. Even Dell made headlines last year, generating US$ 6.5 million in sales using Twitter. It costs your company nothing to set up a Twitter account and the ROI (return on investment) is significant.
LinkedIn has 50 million registered users across the globe. This is mainly professionals looking to connect with other professionals. Human resourcing is easy when using LinkedIn. The person will upload his / her resume and you even have fresh online testimonials or rankings from previous employers, current managers and other professionals validating this person. If you want to be headhunted or find the best person for a vacancy at your establishment – look at LinkedIn.
Using Facebook you can create a group and have people become friends of you group. This works well for group events or marketing. You can use video, images and text. You can use Facebook social ads – these are PPC campaigns – similar to Adwords campaign. You can create more than one profile thus getting more traffic. Ensure that your profile is funky to attract more people to it.
This brings us to the next question – Is Social Media for your company? Do you want to explore the option and see what Social Media can do for your company?
Contact us and we’ll show you how we can successfully have your business be part of this major trend worldwide. Don’t miss this opportunity! Contact us today!
