24 November 2011

Do I really need a social media marketing strategy? | Internet Marketing Bloemfontein

Do I really need a social media marketing strategy? | Internet Marketing Bloemfontein
Social media marketing works best when it is used in conjunction with traditional marketing initiatives. By combining social marketing together with traditional strategies, it can increase return visitors, help your SEO (search engine optimization) efforts, strengthen branding efforts, and lower your overall marketing costs.
Even though social media marketing can work on its own, it can work wonders with other internet marketing strategies and it should always be tied back directly with your business objectives. Here’s a couple of tips on why you need a social media marketing strategy.

21 November 2011

Do I really need a social networking strategy? | Internet Marketing Bloemfontein

Do I really need a social networking strategy? | Internet Marketing Bloemfontein
Is social networking (Web 2.0) really important for my internet marking strategy? Could it be a permanent campaign or just another trend in our online culture? Should my business embrace social networking and make it part of my internet marketing campaign? Social networking started out as a teenage craze, but an ever increasing number of businesses are putting it work to build up their brand credibility.
In my experience, social networking is here to stay as it is part of the human dynamic. Social media marketing keeps on growing everyday with people to people networks. In the early days of the internet, forums allowed for interaction with one another, collaboration, and discussions. This is a long term trend towards changing the web into a more socializing playground.

17 November 2011

Choosing the right internet marketing agency | Internet Marketing Bloemfontein

Choosing the right internet marketing agency | Internet Marketing Bloemfontein
Many businesses makes the mistake of choosing an internet marketing agency before doing any research on what they want, and if the agency has the experience to provide results. Usually, these are agencies with low prices and always promise over the top results.
The only good thing of these agencies are that you can learn from them on what not to choose for your search engine optimization campaign. If you don’t do your research before you choose an internet marketing agency, it could cost you and your business dearly. Find below a couple of tips you can use when choosing the right internet marketing agency for your online marketing initiative.

14 November 2011

How to start a social media marketing campaign | Internet Marketing Bloemfontein

How to start a social media marketing campaign | Internet Marketing Bloemfontein
Social Media Marketing is a method to influence the perception of your brand and company via social media channels. It is also used to interact with targeted people that could become your next customers. Social media is also a great way to increase targeted traffic to your website and at the same time increase your search engine rankings on Google.

09 November 2011

How many pages have you got indexed? | Internet Marketing Bloemfontein

How many pages have you got indexed? | Internet Marketing Bloemfontein
Did you know that your search engine visibility increases with the number of quality pages that you have and that are indexed by the search engines? You should always try to increase valuable and unique content on your website for on page SEO (Search Engine Optimization).
A few months ago, Google slapped hundreds of websites hard with their Panda update. This included scraper and article syndication websites that were dealing with content that were duplicated and not unique. In my experience, a larger websites with lots of relevant and unique content pages can attract more traffic than a smaller website.

07 November 2011

How to get your website trusted for more business | Internet Marketing Bloemfontein

How to get your website trusted for more business | Internet Marketing Bloemfontein
One of the most important factors of having a website is the first impression it leaves on visitors. Does your website look credible, organized and professional? Was the website design done with your business image in mind? Does it reflect your business image? Online, people are judging a book by its cover. If your website looks unprofessional and not trustworthy, then that is most likely the perception that they have of your business.

04 November 2011

The importance of local SEO | Internet Marketing Bloemfontein

The importance of local SEO | Internet Marketing Bloemfontein
For internet marketing companies using local SEO (Search Engine Optimization) is a given. You have most likely heard about local SEO before. What is it exactly? Local SEO is the process of optimizing your website and other online profiles to target a specific audience geographically. Depending on your business and internet marketing strategy, local SEO can give you a good boost on the search engines.

02 November 2011

Building authority with your SMM strategy | Internet Marketing Bloemfontein

Building authority with your SMM strategy | Internet Marketing Bloemfontein

Most business communication becomes very effective when it is integrated within a clearly defined marketing strategy. Social media marketing is another great way that you can enhance your business communication. Yes this does sound easy, but it will nto work if you don’t have a well planned internet marketing strategy combined with a social media plan that doesn’t engage with targeted audiences. Few internet marketers takes the physical time to really build a solid relationship with their audience and community. Mostly, they are trying to sell to them directly which is a huge mistake.
Read more.

01 November 2011

You Tube expands | Internet Marketing Bloemfontein

You Tube expands | Internet Marketing Bloemfontein
You Tube, Google’s first online video site is the leader in online video internationally. It is one of the important elements in media for sharing live videos. They are on the verge of implementing 100 new video channels.