Social media marketing works best when it is used in conjunction with traditional marketing initiatives. By combining social marketing together with traditional strategies, it can increase return visitors, help your SEO (search engine optimization) efforts, strengthen branding efforts, and lower your overall marketing costs.
Even though social media marketing can work on its own, it can work wonders with other internet marketing strategies and it should always be tied back directly with your business objectives. Here’s a couple of tips on why you need a social media marketing strategy.