29 February 2012

Using Twitter for marketing | Internet Marketing Bloemfontein | Social Media and Website Designs

Using Twitter for marketing | Internet Marketing Bloemfontein | Social Media and Website Designs
As millions of people connect through social media, you cannot blame advertisers and marketers that are jumping for the chance to get their share of the pie! The only problem is that not everyone that steps into the world of marketing makes a success of it.
The problem with marketing on Twitter is that it is a short conversation site, long articles, advertisements and write-ups won’t work on Twitter. People using Twitter want short and powerful messages that will interest them and keep them interested.

27 February 2012

Creating a search engine optimization plan | Internet Marketing Bloemfontein | Social Media and Website Designs

Creating a search engine optimization plan | Internet Marketing Bloemfontein | Social Media and Website Designs
Search Engine Optimization (SEO) doesn’t have to be complicated and hard. There is a simple step process anyone can use on their website or blog to get good rankings on the search engines. These methods uses the most important principles for high quality rankings. The methods explain below also assumed you have already picked the keywords you want to rank for.
In today’s digital environment, no internet marketingstrategy is complete without a proper on and off page search engine optimization strategy. Find below a couple of tips to help you with your on page SEO strategy.

22 February 2012

Improve your search engine rankings with business blogging | Internet Marketing Bloemfontein | Social Media and Website Designs

Improve your search engine rankings with business blogging | Internet Marketing Bloemfontein | Social Media and Website Designs
Business blogging is different than personal blogging and micro blogging. Business blogging is done with a purpose and is focused. If you use a blog for your business, you can use it as a powerful tool to improve your website search engine rankings and it can help you to increase targeted and relevant traffic to your website.
Search Engine Optimization (SEO) involves all the methods and strategies to improve the rankings of your website on the popular search engines. Did you know that you can optimize your blog to get more targeted traffic to your website or other online profiles? This is very easy to do by using keywords in your blog post titles, links, categories and in the content of the blog post.

20 February 2012

Search engine optimization blogging | Internet Marketing Bloemfontein | Social Media and Website Designs

Search engine optimization blogging | Internet Marketing Bloemfontein | Social Media and Website Designs
Search Engine Optimization (SEO) blogging is a strategy of writing optimized blog posts so that both the post and the target website pages gets ranked for specific keywords or keyword phrases (long tail). It is an optimized keyword focused blog writing style that requires linking using specific keywords in the anchor text of the link that deep links to your website.
Google loves blogs because they are always looking for relevant and unique content. Using SEO blogging can also help your website pages get a ranking faster because your content will be discovered sooner than waiting for it to be indexed. Here’s a couple of tips that can help you with SEO blogging.

15 February 2012

Internet marketing for branding | Internet Marketing Bloemfontein | Social Media and Website Designs

Internet marketing for branding | Internet Marketing Bloemfontein | Social Media and Website Designs
Internet marketingfor branding purposes is the method of building awareness of your company, services and products. Branding is so much more than just your logo, tag line, graphics, colors, images and your message. It is all about the user experience on your website. To get the best results, it should include warm welcome graphics, simple intuitive navigation, valuable information and easy search features. If you selling products, include an easy layout of your store, information about the products and any additional information. Familiar brand names creates a positive emotional sense in the brain such as security, comfort, safety and happiness. It is a fact that people shop logically, but they buy with their emotions.

13 February 2012

Optimizing your title tag for SEO – | Internet Marketing Bloemfontein | Social Media and Website Designs

Optimizing your title tag for SEO – | Internet Marketing Bloemfontein | Social Media and Website Designs
Are you busy with the on page Search Engine Optimization (SEO) of your website? Are you looking for a very quick way to help you boost your rankings? The title tags that you use in your website can be optimized to help you with your rankings. These tags are one of the most important ways to get top rankings on Google and various other search engines.

Optimizing your title tags should always be part of your online optimization strategy. Here's a couple of tips you can use to optimize the title tags of your website.

08 February 2012

How to design a great website | Internet Marketing Bloemfontein | Social Media and Website Designs

How to design a great website | Internet Marketing Bloemfontein | Social Media and Website Designs
Top great looking websites uses a balance of five key elements to produce great user experiences that meets the goals of business owners. These key elements consists of SEO (Search Engine Optimization), content, aesthetics, logical flow, and simplicity.
Eye catching website designs and styles will fail if there’s not a clear message and if you are not getting any visitors to your website. The right strategy combined with the elements explained above can produce a winning website strategy. Here’s a couple of tips explaining the five elements involved.

06 February 2012

How to build credibility with your website | Internet Marketing Bloemfontein | Social Media and Website Designs

How to build credibility with your website | Internet Marketing Bloemfontein | Social Media and Website Designs
With any internet marketing strategy you should show that your organization is the logical one to do business with. You can build your company story into your website, blog, and any other online profiles to differentiate your business from your competition online. You can build credibility with your website by educating your buyers by providing answers to questions they might have.
This is a not a new concept and is often referred to as education based marketing. Here’s a couple of tips that can help you with building education marketing onto your website.

01 February 2012

Search engine optimization and sales | Internet Marketing Bloemfontein | Social Media and Website Designs

Search engine optimization and sales | Internet Marketing Bloemfontein | Social Media and Website Designs
With the growing size of the online world you will find many "fake" internet marketing agencies broadcasting that they can get you #1 for a given search phrase. Many times these are false claims where the salesperson usually asks a low price to get you top rankings and website traffic.

Just to get the record straight, most of these claims are false or they are experimenting with Black Hat SEO that can get your website "sandboxed" on Google. Many times they are just in it for the quick buck. How do you separate these agencies from the real deal?

I receive many unsolicited spam emails promising miracle traffic and rankings for our website. These promises includes top rankings on the search engines for your keywords, massive web traffic or “top secret” methods that only they have access to. When I see these emails, I delete them immediately because they offer false promises.