Social Media Marketing (SMM) has been the buzz for many internet marketing professionals. It is here to stay. For a simple explanation, social media is the usage of various social media channels that consists of social networks, blogs, forums, social bookmarking sites, video sharing sites, etc all with a common goal – to facilitate social interaction.
The main aim with social media marketing is engagement with conversation. Conversation is king when it comes to social media as it is user generated. Social media is more like a dialogue unlike traditional marketing methods where communication is a one way process.
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