21 December 2011

Improve your website trust with customer reviews | Internet Marketing Bloemfontein | Social Media and Website Designs

Improve your website trust with customer reviews | Internet Marketing Bloemfontein | Social Media and Website Designs

If you have an internet marketingagency, you should always encourage your customers to always add real reviews and feedback to their website to give the validation that they provide excellent service. The willingness to post good customer reviews and comments on a website is a clear signal to the visitors of your website that your business is customer focused and will definitely work to create a positive buying experience.
The only problem with this is that most small business owners have is that they don’t have enough systems, time and resources to regularly add new testimonials to their website and blog.  Here’s a couple of ways you can get customer reviews.

19 December 2011

How to connect with your targeted website audience | Internet Marketing Bloemfontein | Social Media and Website Designs

How to connect with your targeted website audience | Internet Marketing Bloemfontein | Social Media and Website Designs

The evaluation of your business is formed as soon as a new visitor arrives to your website or blog. To connect with your website visitors, you will need to understand them. Why did they seek you out? What problems do they have? What are their interests? Will you be able to help them with a solution?
Your website and online profile needs to be trustworthy. A great connection comes from great communication. Good communication is not about talking, it comes from deep understanding. It comes from using a shared landscape that consists of imagery, vocabulary, behavior and symbols. Your website needs to helpful and answer the needs of your visitors.
To connect with your visitors is more than the content on your website. Make the experience visual. Use a video to explain your services and company so that your visitors can get to know you. Another excellent method is by educating your visitors through the usage of blogging, social media, offering free ebooks, and webinars. This is call education based marketing. People usually trust and respect those that teach them.

14 December 2011

The importance of keywords in your domain name | Internet Marketing Bloemfontein

The importance of keywords in your domain name | Internet Marketing Bloemfontein
For Search Engine Optimization (SEO), having dedicated keywords in your domain name can definitely give you some benefit and it can influence your ranking as well. Even though when choosing a domain name with keywords in it will help you, the most important part of choosing a domain name is about branding and building trust.
Here’s a couple of tips that can help you with the domain name choosing process

12 December 2011

Things to consider before creating a new website | Internet Marketing Bloemfontein

Things to consider before creating a new website | Internet Marketing Bloemfontein
Internet marketing plays a huge role if you want to beat your competitors on the search engines with your website or blog, but is that the only thing you should worry about when you want to launch a new website? A successful website that produces sales is so much more than just a great looking design and concept.
There’s a science connected to having a great website and it involves many things to consider such as on and off page SEO, social media marketing, usability, content, etc. Find below a couple of tips to consider before you create a new website.

07 December 2011

Social media marketing basics | Internet Marketing Bloemfontein

Social media marketing basics | Internet Marketing Bloemfontein
If you are a small business owner and you are interested in building brand visibility online, it is very important to that you understand the benefits you can achieve with social media and why it is important to learn and make it part of your overall marketing strategy.
Social media marketing has been around for a long time and only started to pick up momentum a few years ago. If done right, it is an excellent method of getting others to talk about your services and products. Why is social media that important? Here’s a coupe of basic tips that explains this.

05 December 2011

Using keyword research in your website development plan | Internet Marketing Bloemfontein

Using keyword research in your website development plan | Internet Marketing Bloemfontein
For many organizations online, keyword research and Search Engine Optimization (SEO) is not considered when designing a new website. Doing it this way is completely backwards. When we are developing a new website, the first step is always keyword research.
For your clients, you want a website to have the most appeal to the market you are trying to reach. You don’t just want to attract targeted visitors, you want to engage with them on your website when they arrive. You can accomplish this by developing your website content around what people are searching for online. Here’s a couple of tips we always implement when we are developing a new websites.

01 December 2011

How to create a search engine optimization strategy | Internet Marketing Bloemfontein

How to create a search engine optimization strategy | Internet Marketing Bloemfontein
What is the big difference between developing your website with Search Engine Optimization (SEO) in place or by adding it on later? Will the results be the same? SEO is all about attracting traffic to your website. SEO can attract targeted people that are searching for your services or products.
Keywords are the heart and soul of any SEO strategy. You need to do proper keyword research and select phrases that are highly relevant to your business and have good traffic volume. These are the phrases that people will be typing into Google to find your business. 99% of searchers online starts with a question and the web is all about information. What if you can provide answers to the people that are looking for your services or expertise?