How to optimize your call to action | Internet Marketing Bloemfontein | Social Media and Website Designs

How to optimize your call to action | Internet Marketing Bloemfontein | Social Media and Website Designs

To get good conversion rates is very important for any website and anyinternet marketing strategy. You can get lots of traffic to your website or blog, but if the visitors doesn’t take action, what is the point of getting the visitors at all? Does your website have a good conversion rate? A compelling and clear call to action (CTA) is the key to boosting the conversion rate of your website.

Did you know that by optimizing your call to action you can increase the conversion rate of your website? To optimize your call to action, it needs to answer three important questions: what, why, and how.

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Why having a mobile website is important for business | Internet Marketing Bloemfontein | Social Media and Website Designs

Why having a mobile website is important for business | Internet Marketing Bloemfontein | Social Media and Website Designs

More people are starting to access the web via a mobile device. This trend is growing everyday as it enables people to access information on the go. You don’t have to carry your laptop with you to find the latest news, driving directions, or information on a local restaurant anymore. You can use your mobile device to quickly search for answers.

Did you know that the search engine result pages are different than the normal desktop results? It seems as though the search engines use a different algorithm than traditional web search. If you are interested to get your website ready for mobile search, have a look below for a couple of tips to help you with this process.

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How to do keyword research in your internet marketing campaign | Internet Marketing Bloemfontein | Social Media and Website Designs

How to do keyword research in your internet marketing campaign | Internet Marketing Bloemfontein | Social Media and Website Designs

Choosing the right keywords for yourinternet marketing campaign is the first step with SEO (Search Engine Optimization). Selected the best keywords and keyword phrases (long tal) is part of the SEO science. Choosing the right keyword research tool can make a big difference. The more accurate the results, the more quality and low hanging keywords you can choose.

There are many tool available that you can use for keyword research. Here is a couple of free online tools you can use for some keyword research.

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Are you optimizing your website footer? | Internet Marketing Bloemfontein | Social Media and Website Designs

Are you optimizing your website footer? | Internet Marketing Bloemfontein | Social Media and Website Designs

If you are in the process of optimizing your website for SEO (Search Engine Optimization), did you optimize your footer as well? Did you know that you can also place links to the key pages of your website on your footer? Footer links makes it very easy for your website visitors to navigate your website without having to scroll to the top of the page if they are looking for more information.

Including an address in your footer can also help your visitors establish the location of your company, and at the same time, help you with your search engine local listings. Here’s a couple of tips on how you can optimize your footer.

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Getting the best results from your website | Internet Marketing Bloemfontein | Social Media and Website Designs

Getting the best results from your website | Internet Marketing Bloemfontein | Social Media and Website Designs

Your website design should always encourage your visitors to take action. Even though the 3 legged stool strategies are old, it is very important to plan your website strategy. A good website that converts needs to support 3 strategies.

The 3 strategies consists of a deep understanding of your targeted audience, how you are going to deliver something of value to your visitors that they will find interesting, and a steady flow of prospects that will find value in what you offer.

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The success of Google Blog | Internet Marketing Bloemfontein | Social Media and Website Designs

The success of Google Blog | Internet Marketing Bloemfontein | Social Media and Website Designs

Google blog is growing due to the traffic that is generated by the people visiting the blog. But it is important to continuously upload new posts to attract different people from different fields, thus this will enhance your SEO (search engine optimization) capabilities. Blogging is influential when it comes to internet marketing, this is one of the reasons why Google Blog is prosperous.

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Website content writing for internet marketing | Internet Marketing Bloemfontein | Social Media and Website Designs

Website content writing for internet marketing | Internet Marketing Bloemfontein | Social Media and Website Designs

Writing useful content for theinternet marketing is totally different than content writing for print media. Writing content for your website, blog, or any other article related channels should be brief and to the point with much shorter paragraphs than traditional content writing.

Are you busy with a content marketing strategy for your internet marketing initiative? In my experience, no matter what you see or hear, content is still king for marketing online. Search engines loves unique and relevant content because they want to give the most relevant answer to their users.

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Does your website have emotion? | Internet Marketing Bloemfontein | Social Media and Website Designs

Does your website have emotion? | Internet Marketing Bloemfontein | Social Media and Website Designs

Does your website design bring out emotion with your visitors? Does it only rely on using statistics and facts? Every website should have its own personality and be unique. It could be playfully fun or formal to the point. It can be terribly blunt or even not say anything at all.

On your website, building the right personality can help you convince, connect and convert your visitors into buyers. You can use your website’s personality to shape the experience of your visitors, build likability and trust. Personality on your website builds the emotional connection that will cause your visitors to hear what you are saying.

Here’s a couple of tips that can help you build emotion into your website.

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The ranking signals of the Google+1 button | Internet Marketing Bloemfontein | Social Media and Website Designs

The ranking signals of the Google+1 button | Internet Marketing Bloemfontein | Social Media and Website Designs

Most internet marketers and social media marketing agencies will agree that the Google Algorithm is increasing the use of social signals at page level. This has included various different social factors including links within Tweets. Personally, it is very clear that the search engines are starting to use social recommendations as important ranking factors.

A couple of months ago Google release the +1 button. This allows visitors to recommend various content found around the web. Bing integrates the Facbook “like” results in their search results and so Google decided to do the same but with their own +1 button. Adding the +1 button on your blog or website content can give your visitors a way to make social recommendations that could influence the search results. Every logged in Google user will be able to see these votes if they are in your social circle. They can also see who voted for your content.

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