Your website design should always encourage your visitors to take action. Even though the 3 legged stool strategies are old, it is very important to plan your website strategy. A good website that converts needs to support 3 strategies.
The 3 strategies consists of a deep understanding of your targeted audience, how you are going to deliver something of value to your visitors that they will find interesting, and a steady flow of prospects that will find value in what you offer.
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