Use high performance keywords in your SEO campaign

The first step with any Search Engine Optimization (SEO) campaign is selecting the best keywords and phrases you are going to use. You cannot just use any keywords in your campaign, look at high performance ones as well. High performance keywords can attract high amounts of traffic to your website. Sounds easy? These keywords are selected on four factors: relevance, search volume, competition and buyer strength.

Three guidelines to creating the ultimate Facebook Page | Internet Marketing Bloemfontein | Social Media and Website Designs

Three guidelines to creating the ultimate Facebook Page | Internet Marketing Bloemfontein | Social Media and Website Designs

As the Facebook search engine is a strong competitor with Google, the only other Internet search engine in its class, it would be ignorant not to make use of this powerful marketing tool for your private or business use. The only thing to do, when creating a Facebook page, is focus on creating the page correctly in order to reach its full potential and that can only be done if the following guidelines are followed.

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How to do a competitor analysis | Internet Marketing Bloemfontein | Social Media and Website Designs

How to do a competitor analysis | Internet Marketing Bloemfontein | Social Media and Website Designs

One of the first initial steps of creating an optimized SEO (Search Engine Optimization) campaign is to research and check what your competitors are doing. How does the website you are busy optimizing compare against the website or online profiles of your competition? You need to understand which search engine optimization strategies your competition is using and how strong your SEO campaign should be to get targeted results.

Firstly, identify your competitors and list the top three competitors that your client goes up against. Who do you need to beat with good rankings? Next, take a couple of keywords and keyword phrases that your competitors are using. Most of these will likely be the same across most of the competitors.

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