One of the first initial steps of creating an optimized SEO (Search Engine Optimization) campaign is to research and check what your competitors are doing. How does the website you are busy optimizing compare against the website or online profiles of your competition? You need to understand which search engine optimization strategies your competition is using and how strong your SEO campaign should be to get targeted results.Firstly, identify your competitors and list the top three competitors that your client goes up against. Who do you need to beat with good rankings? Next, take a couple of keywords and keyword phrases that your competitors are using. Most of these will likely be the same across most of the competitors.
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