14 February 2013

Educational Software Scriblr Revolutionize Education


Scriblr developed unique audio-visual technology that creates high definition recordings of the talk-and-write process in ANY classroom or educational environment. This results then in the fascinating scenario where any educational session can be recorded without any video-equipment, and stored in very small files, and could even be uploaded to our cloud server to be available to the students 24/7.  
Students can view any session as many times as they wish or require until they understand - any day, any time, on any compatible device using Windows, Mac, Linux or Android!
To convert the classroom into a digital classroom is a basic 4 step process, and then it could truly be called “Everlasting”:
  • Teach as usual while using the Scriblr Educator Software
  • Save these sessions on your PC as SUPERlessons.
  • Upload the SUPERlessons quickly and easily to our Cloud Server (ScriblrBox)
  • Share on your Facebook profile or page, and these recordings will be available immediately to your students

What do you need to use the Scriblr Educator?

The drawing card of the Scriblr technology is that you don’t need ANY special equipment to use Scriblr – most schools and educational institutions are already equipped with most of the hardware needed:
  • Laptop or Desktop Computer with or without Internet Connections
  • Standard classroom projector.
  You may need to procure the following:
  • Microphone
  • WiFi enabled Tablet (typically a Samsung Galaxy Tab)
  • Scriblr Educator Software and our Scriblr pad app.
The Scriblr Educator can be used in conjunction with existing interactive whiteboard infrastructure, or can be used as a standalone, economical, yet feature rich, whiteboarding solution on its own. It is not device specific.
Do contact us to arrange a demo at your school. Don’t be left behind.

13 February 2013

Blog starter kit promotion extended


We are excited to announce the extension of our Blog Starter Kit where you can get a blog at a super low price. This blog promotion includes all the bells and whistles so that you can start building your digital footprint on the social web. A blog has many benefits that can help you build a name for your brand online.
With a blog you can increase your organic search engine rankings on Google to compliment your website and you can use it for your social media marketing campaign. When you publish new blog posts, it can automatically syndicate the new content to all your other social media profiles such as LinkedIn, Facebook, and Twitter. When this happens your audience can then decide to engage with you on the selected social media channel of their choice or visit the full article and engage with you directly on your blog. It’s a win win situation as it helps you and your business be consistent with your message.
Blogging is not going away anytime soon as it’s the heart and soul of social media and it can really be used to add massive value to your business. Have a look below on what is included in our blog starter kit promotion. If you want to find out more information regarding this promotion, leave a comment below or contact us directly to help you get started.

Basic Functions included in this Blog Starter Kit

  • Search engine optimized blog – SEO;
  • A simple and clean design;
  • Hassle Free Blogging Start up;
  • No Limit to your pages/posts;
  • Low cost to maintain;
  • Easily be found online by your clients or audience;
  • Be viewed as an expert and a market leader by your readers;
  • Improve your website rankings;
  • Add a human face to your company and create a corporate personality
  • Link to your Social Media platforms such as Twitter, Facebook and YouTube;

Included in the Blog Starter Kit Christmas Special

  • 5 Page Business Blog Content Blueprint;
  • Hosting included for 6 months;
  • Business Blog fully set-up;
  • Dedicated links page;
  • Keyword analysis;
  • Blogging Tips;
  • Social media bookmark buttons built in;
  • Blog RSS feed submitted to 5 blog aggregators;
  • Website analytics to view user statistics;
  • Twitter account with automatic Tweeting of your blog posts (* optional);
  • Up to 30 minutes training  (* optional);

11 February 2013

Start blogging in a couple of easy steps


If you have read any of my previous blog posts about blogging, you will notice that I often use the term “blogging is the heart and soul of social media“. It’s true. Blogging has been around far longer than the buzz of social media surrounding the internet marketing landscape.
Blogging is also a great way to increase your organic search engine optimization rankings and authorship on Google. It’s a great medium to post relevant and unique content related to your brand and business and each blog post that you publish adds a new page to your digital footprint that encourages engagement with your target audience. Even though this all sounds good, how are you going to start with a blogging strategy to get the best out of it? Find a couple of tips below.

Blog marketing tips

What is your business objectives? Blog marketing should always be done with your business objectives in mind. Do you want to promote your services and products? Are you looking for targeted visitors to engage with? Start by analyzing your business objectives and how you are going to use your blog to achieve your goals.
Who’s your target audience? Who do you want to reach with your blog marketing strategy? How much do you know about your target audience? Where can they be found online? What interests them? Once you know and understand them, you can use your blog to reach them.
What are you going to blog about? Choose a good topic that your target audience will find interesting and unique. If you are selling websites, explain what kind of websites you are selling and why they are good. Never try to make a hard sell with your blog. The key is to engage with your target audience.
What blogging platform are you going to use? There are many blogging platforms such as TypePad, Blogger, and WordPress that you can use to start your blogging journey. Choose the one that you find easy to work with.

Start your blogging journey

Always write your blog posts that your target audience will find interesting. Make your blog content interesting and original. Each blog post that you publish should be focused around one topic and one main keyword phrase related to your business. You can use the main keyword in the title, headings, and links of your content.
Blogging is an exciting journey. Start blogging today and see the benefits it will provide your business.

25 January 2013

Essential Blogging Tips for a Great Start


To start blogging, you will have to think beyond content and design. The daily effort that you put in maintaining, promoting and improving your project will be essential for its success. Most blogging tips focus on the basics but several additional techniques are just as important.

Offer Value to Your Readers

Offer your readers some value and you will keep them coming back. Blogging tips usually tell you to write unique content. Even if you have the most original of articles, your blog will fail if readers fail discovering something valuable and useful.
Think about the niche you have a lot of knowledge in and try to figure out what kind of information people will be looking for inside the particular topic.

Communicate with Your Readers

When you start blogging, you will quickly find out that readers affect the content of the blog as much, as you do. Interact with your readers on a daily basis and create a friendly place where people are encouraged to share their thoughts and ideas. Respond promptly to inquiries, be polite and remove spam or insulting content.

Promote Your Blogs

Your blog will be successful solely if you do enough online marketing. You have to tell the world that you exist in order to increase your popularity. Search engine optimization is one of the most effective promotional techniques. Optimizing your blog for particular keywords of interest will help you get targeted traffic. If you lack SEO knowledge or if you want to learn more about it, you should give our blog starter kit a try.
Our blog starter kit will give you a search engine optimized blog, keyword analysis and social media marketing tools. For a limited time, you can benefit from the special offer that will give you access to great professional tools.

Monitor Results

Good blogging means learning from your mistakes. The final part of the blogging tips focuses on monitoring results and doing adjustments needed for success. The blog starter kit special offer will give you access to website analytics, where you can find out more about reader demographics, preferences and online behavior. Seeing what content is popular and which blog posts are incapable of exciting the audience will give you a chance to tweak your blog and to increase its success in the future.

18 January 2013

What makes a great social media marketing strategy?


Social media is the next generation of advertising — no one can really deny that. The question at this point is how you will be bringing your product to the world of social media. let’s face it, if you plan to be a success, you are going to need a good social media marketing strategy.
Keep reading for more information on putting that strategy into action and giving yourself a head start in the social media marketing world.

Be Everywhere

A good rule of thumb in your social media marketing strategy is to make sure you are establishing a presence across the internet. This will mean creating accounts on Facebook, Twitter, Pinterest, and even Google+. These accounts can be tied together easily so that you are transmitting the same message over multiple mediums. This omnipresence will not only be useful, it will show customers that you are tech savvy, which can go a long way.

Embrace Technology

It is not enough to simply set up a social media page — not nearly enough. You need to establish your knowledge of this technology. You need to show customers that you have the necessary intelligence to operate your page. Even if you are not selling a technology related item, you will find that your customers are more willing to buy from you if it appears you’ve put some work into your website and social media pages.

Be Timely

One of the most important parts of social media marketing strategy is ensuring that you do everything in a timely manner. When do most people want to know about your product? If you are running a diner, for example, you will find it is a good time to send messages around lunchtime. Figure out the best time for your store and time your messages accordingly.

Go Viral

It would be a great idea for you to create a viral video on your website or social media page. Viral videos are great for selling products as people will be more willing to pass them along. If possible, make your video funny so that people will want to have it posted on their social media walls. Going viral is one of the best ways to get attention from customers, so give it a try, even if you have to hire a professional.
If you have not figured it out by now, the advantages of using a social media marketing strategy are endless. Not only will you be moving your business into the next generation, you will be giving yourself an unmatched level of visibility. Now would be a great time to look into the possibilities and start building yourself a social media empire.

11 January 2013

Creating a digital marketing strategy for your business


Digital marketing may seem like an overwhelming task when you try to do it for the first time. You can choose among different techniques and you have multiple channels to put into use.
To focus your efforts, you need to come up with a digital marketing strategy.

Forget about Selling

In the world of internet, you need to forget about traditional promotional strategies. Marketing has to be about building a relationship with your audience rather than about trying to sell a product or a service.
Tell your audience a story. You should provoke an emotional response to increase the efficiency of your digital marketing campaign. Have a strategy based on content and relationship building, regardless of the goal you are trying to achieve.

Know the People You are Addressing

Digital marketing is two directional. You send a message and you get instant feedback from readers, current and potential clients.
Learn more about the people you are addressing. Personalization sets promotional strategies apart. Choose the message, the tools and the channels that will appeal to the people you are trying to “talk” to.
A good digital marketing strategy should include provisions about understanding the audience, getting feedback and incorporating the information in the future marketing efforts.

See What the Competition is doing

In the world of digital marketing, you can learn a lot about your competition.
Always base your digital marketing strategy on competition analysis. Try to find out what other companies in the niche are doing and how they are trying to create loyal clientele. Learning from the mistakes of others will help you maximize the efficiency of your campaign.

Analyze Results

Digital promotion allows you to figure out the results of the campaign just a couple of days after it has been launched. Immediacy makes this type of marketing unique. You can easily measure the results in terms of increased website visits, comments from readers or a higher volume of sales.
Use the information to adjust your strategy and to make it more efficient. You can do changes midway, which helps you prevent a marketing disaster.
Digital advertising is essential for the success of every company. A clever strategy starts with the right goals, it analyzes the target audience and it measures results immediately. All of these steps guarantee the efficiency of the strategy and its ability to accomplish promotional goals.