What makes a great social media marketing strategy?

Social media is the next generation of advertising — no one can really deny that. The question at this point is how you will be bringing your product to the world of social media. let’s face it, if you plan to be a success, you are going to need a good social media marketing strategy.

Keep reading for more information on putting that strategy into action and giving yourself a head start in the social media marketing world.

Be Everywhere

A good rule of thumb in your social media marketing strategy is to make sure you are establishing a presence across the internet. This will mean creating accounts on Facebook, Twitter, Pinterest, and even Google+. These accounts can be tied together easily so that you are transmitting the same message over multiple mediums. This omnipresence will not only be useful, it will show customers that you are tech savvy, which can go a long way.

Embrace Technology

It is not enough to simply set up a social media page — not nearly enough. You need to establish your knowledge of this technology. You need to show customers that you have the necessary intelligence to operate your page. Even if you are not selling a technology related item, you will find that your customers are more willing to buy from you if it appears you’ve put some work into your website and social media pages.

Be Timely

One of the most important parts of social media marketing strategy is ensuring that you do everything in a timely manner. When do most people want to know about your product? If you are running a diner, for example, you will find it is a good time to send messages around lunchtime. Figure out the best time for your store and time your messages accordingly.

Go Viral

It would be a great idea for you to create a viral video on your website or social media page. Viral videos are great for selling products as people will be more willing to pass them along. If possible, make your video funny so that people will want to have it posted on their social media walls. Going viral is one of the best ways to get attention from customers, so give it a try, even if you have to hire a professional.

If you have not figured it out by now, the advantages of using a social media marketing strategy are endless. Not only will you be moving your business into the next generation, you will be giving yourself an unmatched level of visibility. Now would be a great time to look into the possibilities and start building yourself a social media empire.

It’s important to keep a few things in mind when marketing on Twitter

In modern times, social media marketing is so important, you could almost say that it’s the key to success in online businesses. And when it comes to marketing on the Internet, one of the most important social networking sites you can use is Twitter.

Part of the reason for this is because Facebook has recently made their site less palatable to marketers through various fees, while Twitter is still completely free, and has the ability to potentially reach a very large number of people.When marketing on Twitter, it’s important to keep a few things in mind:

Tweet Often

It’s a sad fact in social media marketing that if you don’t put out content constantly, you’ll lose people. The Internet is so full of information, so full of conversations and various things happening, that short attention spans abound. If you don’t keep content coming at your followers constantly, you’ll lose people in a hurry. Tweeting on your topic at all is an effective strategy. It doesn’t have to be directly related to your business. Anything in the general area that could be in any way related to your topic could be very helpful in maintaining and expanding your reach.

Follow People in Your Topic

One good way to grow your reach on Twitter is to follow people who are doing something similar to what you’re doing. If you’re in the restaurant business, for example, you could follow others doing the same thing, like Pizza stores, or anything else related. This will put you in contact with potential customers who are interested in the topic related to your business. If you can comment on the tweets that come down the line from popular personalities online, use mentions, use retweets with mentions, and so on, you’ll increase your visibility among that client base. You could very easily get some of your own followers that way.

Keep Attention

When it comes to social media marketing you should do whatever you got to do to keep people’s attention. In the world of social media marketing, attention spans flag fast. So gimmicks like contests, “best of” voting, and anything else interactive is an effective way to make sure people stay on board for long enough to grow your base. Growing any base takes time, and it is necessary to keep at it.