Tips for a Successful Social Media Marketing Campaign

Every business owner understands the importance of social media marketing for brand enforcement. Many, however, carry out sporadic attempts that would hardly ever be classified as a campaign.

A good social media campaign has to include a number of important components. Doing it for the first time or trying to increase the efficiency of your online marketing efforts? The following ideas could come in handy.

Determine Goals

Good social media marketing starts with the right goals. Do you want to increase the popularity of your brand? Are you looking forward to establishing a loyal clientele? Or maybe you want to announce the latest promotions?

Figure out what the goals of your campaign are and you will become capable of choosing the right social media channels. The strategy, the content that you will need and the applications to rely on will also depend on your marketing goals.

Use the Power of Multiple Channels

Each social network has its specific audience. The best social networking campaigns utilize the power of numerous channels.

Twitter is the best place for the promotion of your corporate website. Facebook allows you to establish a relationship with your clients. Pinterest and YouTube are the visual social media that will work best for product presentations.

Show the Human Face of Your Business

Try to keep openly promotional messages and spam out of your social networking campaign. The audience of today has learned how to ignore and avoid ads. Your approach has to be more personalized and subtle.

Act as a human being rather than as a corporation when doing social networking. Post interesting pieces of information related to your niche. Answer questions and make your pages fun. This is the only way to get noticed and to create a positive image for your brand.

Content, Content, Content!

Updating your profiles on a regular basis will be determining for the success of a social networking campaign. Even if you start off brilliantly, you will lose your audience through infrequent posting.

A good social media participation plan starts with the right content. Draft a list of articles and useful pieces of information that can be added to your corporate website or blog. You can then use social networks to promote those.

Remember to provide other interesting bits of information that relate to your niche of competence, as well. Using social networks to solely promote your corporate website may be considered spam and you risk losing some of your audience due to the lack of diversity.

Rely on the Feedback You Get

Social media have one great characteristic – immediacy of response. You will know whether your social media marketing campaign is functioning as soon as it goes live.

Use the information that your audience provides. Feedback, whether it is positive or negative, can help you adjust the marketing campaign to make it more efficient and more interesting for the target audience.

Flexibility, consistency and professionalism are all important when it comes to internet promotion. Social networks can deliver, as long as you know how to use them properly. Take your time to come up with a plan rather than to simply create a profile and get going. Pursuing specific goals will make your marketing more focused.

How to start with a link building campaign

With internet marketing, internal links are worth gold for your website, but unfortunately internal link building is really not a guaranteed success. Building links does come with risks. One of the most common risks with link building is using excessive keyword based anchor links. If you are using a sidebar that is stuffed/spammed with internal links promoting all the pages of your website to help you increase your organic rankings rather than focusing on usability, then you are in for a tough ride.

So how can you start with a link building campaign that is safe? Find below a couple of tips to help you increase your organic SEO rankings that are quite easy to implement. As a general rule of thumb, don’t overdo it. Too much of a good thing is bad.

Link building

Blog posts: This is very easy where you can write a blog post and reference a previous blog post that you have published. Link to the blog post you are mentioning.

Link to similar pages: With your anchor text, link to similar pages on your website that covers related topics. If the topics covered are similar, point your readers to those pages. This can also help with the navigation of your website.

Use titles in your links: In the a href of your link, use title tags. These are great for non keyword links that serves for a user to take an action.

Limit navigation links: Never try to go overboard with your navigational links. Include a sidebar or a navmenu at the top of your website, but don’t use all the links in both.

Interlinking: You can add a link “find more” or something similar on the website pages that overlap each other. If you focus this on your visitors rather than the search engines, you most likely will get away with it.

When starting with internal linking your website always focus on your visitors. If you only focus on getting good rankings on Google, you will most likely do it wrong.

Adding keywords to your marketing content

Did you know that "keywords" are not just used in the meta content of a page? They are primarily used for your website visitors that are searching for solutions, products, services or information. Keywords are used on the search engines and how people are searching for you. They can consist of one or more keyword phrases that people type into their favorite search engine when they are looking for answers. Once you have selected your keywords, what are you going to do with them? Firstly, targeted visitors will arrive to your website or blog and search for clues that they have arrived at the right place. These people typed in keywords to find you so these keywords need to be present when they arrive to your site. They expect to see the same keywords to be visible on the page that they have arrived on. Where are they going to look? Your visitors will read the page headlines, look through the navigation, and might even read the first paragraph of the page to find any hints of the keywords. All of this happens in a couple of seconds, and if they don't find what they are looking for, they will return to the search results and browse to another website that might help them. How are you going to keep them on your website and provide them with the best solution?

Website keywords

Keywords: Each website page that you have should have one primary keyword where you focus on. Of course you can have a couple of secondary keywords that are very closely related, but a website page should only be focused around one main keyword phrase. Too many phrases and you will not get good results. Headlines: Use keywords in the headlines of your pages and subheading to communicate your message and to describe what the page is about. If a visitor sees their search phrase, they will spend more time reading and become interested. Links: Include your main keyword phrase in links around your website content to provide more value to the most relevant page targeting those phrases. Don't overdo it: Your website and all the website pages are written to convince. You can't convince if your writing is forced and unnatural. Use keywords and keyword phrases about 3 times on a page. Always include the main keyword phrase in the first few sentences of the first paragraph and use it at the end of the page. Many times you will find beginners stuffing their website content with keywords in the hopes to get the best results. This makes the content very hard to read and you might lose visitors.