Why your website is not enough for internet marketing | Internet Marketing Bloemfontein

Why your website is not enough for internet marketing | Internet Marketing Bloemfontein

A few years ago, by just having a website was enough for a internet marketing strategy. A simple copy and paste website with basic information regarding your business and a contact form was the norm. Those days by just having a plain old boring website was enough to get noticed by others. Those were the old days and just by having a website, you were considered to be a professional. Those days are long gone and welcome to Web 2.0!

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Use both Email and social media platforms. | Internet Marketing Bloemfontein

Use both Email and social media platforms. | Internet Marketing Bloemfontein

Social media has become an effective means of communicating and thus plays a vital role in advertising, in fact it serves as an important word of mouth tool since it access is allowed on mobile devices like your cell phones, tablets, iPods etc. But to operate more effectively when coming to sharing information, it’s advisable to stick to the traditional emailing system since most of the older people have not yet settled into the new environment of social media. There is still room for email, according to an article by PMailer.


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Using a blog as your startup business marketing strategy | Internet Marketing Bloemfontein

Using a blog as your startup business marketing strategy | Internet Marketing Bloemfontein

An optimized business blog marketing strategy together with a traditional internet marketing strategy is an effective marketing method that you can use when you are starting up a new business. Blogging that is part of the social media hub, is one of the fastest ways of announcing your business and to build up brand authority online. It is a quick method to get the word out about your business and what you do.

With your blog, you can build up your own network. There’s an ever increasing number of people that regularly reads blogs on a daily basis as their source of news and information.

New companies starting out should look into launching a blog combined with their website for maximum exposure.  The blog can be integrated as part of the website, or reside on a sub domain of the main business website – http://blog.yourdomain.com. A combined approach using a blog and a website is usually the fastest approach. You can get a much broader reach by using both. A website and a blog have different functions.

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Blackberry’s 36 Hour of embarrassment | Internet Marketing Bloemfontein

Blackberry’s 36 Hour of embarrassment | Internet Marketing Bloemfontein

For Blackberry this has been an embarrassing couple of hours, even without proper communication which made many Blackberryfollowers grumpy and upset. We all understand that technology and platforms do run with enormous restrains and expectations. Blackberry and all its 3^rd party partners surely has been monitoring reports and resources needed to run an effective platform to ensure that time outs don’t happen, well at least not this long.


As a great Blackberry fan it concerns me as we are encountering more and more of these “outages” which tell me that not enough planning and development is been implemented to avoid such situations.  This is very concerning as I am aware of many businesses that have become so depended on Blackberry’s to run their businesses, and when Blackberry is down, your business is down.  BBC has reported the following article, Blackberry goes missing, which gave some insight as to how Blackberry & RIM (Research in Motion) handled this issue.
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The social media buzz | Internet Marketing Bloemfontein

The social media buzz | Internet Marketing Bloemfontein

Social Media Marketing (SMM) has been the buzz for many internet marketing professionals. It is here to stay. For a simple explanation, social media is the usage of various social media channels that consists of social networks, blogs, forums, social bookmarking sites, video sharing sites, etc all with a common goal – to facilitate social interaction.
The main aim with social media marketing is engagement with conversation. Conversation is king when it comes to social media as it is user generated. Social media is more like a dialogue unlike traditional marketing methods where communication is a one way process.
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Steven Paul Jobs, the benchmark setter.

There was Sir Isaac Newton, Albert Einstein, but we had Steve Jobs, one of the greatest of our generation. A man who contributed so much in the change of enhancing the way we live daily. He was a man with vision appended with creativeness. Not just did Apple lose, but the entire world, in fact the entire universe because anything was possible with Steve Jobs around. These were some of Steve Jobs thought different article published by CBS News.
But time has come that he had to leave us, he was a difference maker of our time and he will be remembered for that.
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Improve your SEO rankings with blogging

Business blogging is quite different than personal blogging.  Business blogging should always be focused and done with a purpose.  You can use your business blog as a powerful channel to improve your search engine rankings and at the same time, increase the number of targeted traffic to your website and increase the visibility of your social media marketingcampaigns.

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